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In 2025, the Instagram algorithm is designed to provide users with the most relevant and engaging content while rewarding creators and brands that prioritise authenticity and meaningful interactions In a series of short videos shared on his Instagram profile, CEO Adam Mosseri explained how the algorithm works and provided valuable insights into how content is ranked and distributed.
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The network highlighted these four changes: A new ranking input that will give smaller creators more distribution. Instagram's algorithm promotes fresh, recent content, especially for stories and Reels While the algorithms have remained largely the same since around 2021, that doesn't mean the Instagram algorithm hasn't evolved
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